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COASTAL
FLAVOR
Branding / Research
Marketing / Advertising
The team project was led by two amazing professors and a hand-picked team of 15 students, chosen for creativity, resilience, passion and curiosity for education, and desire to change the world, hopefully for the better.
THE CHALLENGES
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Position Coastal Alabama as a leading destination for fly-in tourists.
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Highlight what makes it unique with respect to other destinations.
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Develop a concept that will encompass the region as a whole
OUR GOAL
The collaboration with Mobile Airport Authority aimed to develop, conceptualize and execute a strategy that positions Coastal Alabama as a leading tourist destination for fly—in tourists.
PHASE 1
BUILDING AWARENESS
Instagram Carousel
Subway
Pinterest
Instagram Carousel
1/10
PHASE 2
UTILIZING PRACTICAL VALUE
Mural1 - 2
Mural1 - 1
Brochure
Mural1 - 2
1/13
PHASE 3
TELLING STORIES
GolfBallSet
Packaging - 1
Tee
GolfBallSet
1/11
PHASE 4
BUSINESS TO BUSINESS
B2BBillboard
LinkedIn
LinkedIn - Retreat
B2BBillboard
1/3
SOCIAL POST
PODCAST
RADIO
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