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COSTAL
FLAVOR

 
 

Branding / Research

Marketing / Advertising

The team project was led by two amazing professors and a hand-picked team of 15 students, chosen for creativity, resilience, passion and curiosity for education, and desire to change the world, hopefully for the better.  

THE CHALLENGES
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  • Position Coastal Alabama as a leading destination for fly-in tourists.

  • Highlight what makes it unique with respect to other destinations.

  • Develop a concept that will encompass the region as a whole

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OUR GOAL
The collaboration with Mobile Airport Authority aimed to develop, conceptualize and execute a strategy that positions Coastal Alabama as a leading tourist destination for fly—in tourists.
PHASE 1

BUILDING AWARENESS 
PHASE 2

UTILIZING PRACTICAL VALUE
PHASE 3

TELLING STORIES
PHASE 4

BUSINESS TO BUSINESS
SOCIAL POST

 
PODCAST

 
RADIO

 
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